The second law names a person, not a copyright.
The TAKE IT DOWN Act (TIDA) asks who is depicted. The US copyright takedown law (17 U.S.C. § 512(c)) asks who owns the file.
Where no copyright of yours exists in a file, a §512(c) notice has nothing to rest on, and which files those are is a lawyer's question, not ours. A vendor that files a copyright notice on a file you hold no copyright in is swearing a statement nobody checked. We screen every URL before dispatch instead.
Covered platforms get 48 hours from a valid request.
That clock covers reported non-consensual intimate imagery, and the platform must also make reasonable efforts on identical copies already on the service. AI-generated depictions sit inside that definition. FTC enforcement runs from 19 May 2026. VERIFY
These windows are what hosts, search engines and platforms publish, or what the published procedure commonly takes. They are not our results, and they are not a commitment. We do not publish a removal rate or an average turnaround, and we will not quote you one.
A valid request has to be signed. The statute contemplates a signature from the depicted individual, or from an authorized person acting on their behalf. That second clause is us, under your Letter of Authorization. Your name is not on it.
The carve-out exists. We won't apply it to your set.
TIDA's definition borrows from an earlier federal statute on disclosure of intimate images (15 U.S.C. § 6851), and that statute carries carve-outs around content the depicted person consented to distribute commercially. VERIFY Here is how we route it. TIDA first for content never offered for sale: AI-generated images, private DMs and customs, material taken in a hack or a stolen phone, sextortion material. Copyright first for paid sets. A face-swap built on a paid set is both, split per URL.
Streamers, cosplayers and people with no paid page end up on the same sites. The route is the same.
StopNCII is free. We set it up with you either way.
StopNCII, run by SWGfL, the UK charity behind the Revenge Porn Helpline, blocks a file from being uploaded on participating platforms. That is a different job from taking one down. The hashing runs on your own device and only a hash leaves it. About 20 minutes, and we walk you through it whether or not you hire us.
The published list includes Meta, TikTok, Reddit, Snap, Bumble, OnlyFans and Google Search VERIFY.
Two tools share the name Take It Down. NCMEC's consumer tool of that name only covers imagery of someone who was under 18 when it was made. The TAKE IT DOWN Act is the adult law, and StopNCII is the adult route.
If anyone in the content was under 18, we stop.
We preserve the URLs and timestamps. We do not download it and we do not forward it, because downloading it is its own offence. We report to the NCMEC CyberTipline, notify the platform, and call outside counsel within the hour. We bill nothing.
If you are in immediate danger, contact local emergency services first. We are not that.
Two fields. No card, no legal name at this stage.
The Exposure Report is free and takes 48 hours. A person verifies every URL and labels which lever we would use on it.